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THE LUMINEERS KICK OFF NEW EPISODES OF CMT.COM’S “CONCRETE COUNTRY” WITH EXCLUSIVE PERFORMANCES LAUNCHING TODAY


CMT.com’s Roots Music Franchise Returns with The Lumineers, Green River Ordinance,
Carolina Chocolate Drops, The Infamous Stringdusters, Yarn and Trampled by Turtles


NASHVILLE – July 23, 2012 – The Lumineers kick off a new season of CMT.com’s gritty, online performance series CONCRETE COUNTRY, with exclusive new videos debuting today at Concrete.CMT.com. Filmed live on the streets of downtown Nashville, The Lumineers deliver acoustic versions of their hit debut single “Ho Hey,” along with “Classy Girls” and “Stubborn Love.” The Lumineers’ “Ho Hey” is in video rotation on CMT, and their Concrete Country performances are featured on the CMT.com home page, as well as Concrete.CMT.com.

CONCRETE COUNTRY, which launched earlier this year, celebrates roots music and serves as a home to singer/songwriters performing their original songs on their own terms. In addition to The Lumineers, the late summer lineup will include new music from Green River Ordinance, Carolina Chocolate Drops, The Infamous Stringdusters, Yarn and Trampled by Turtles. CONCRETE COUNTRY is executive produced by Mark Hall and Lewis Bogach for CMT.com.

To complement the launch of CONCRETE COUNTRY, CMT.com will publish daily, exclusive interviews this week with notable songwriters Brandi Carlile, Mary Chapin Carpenter, Jason Isbell, Billy Joe Shaver and Mindy Smith.

CMT.com maintains its position as the #1 most-visited country music website. The site continues to look for new ways to aid fans in music discovery, and is prepping the launch of a new blog CMT EDGE that will focus on undiscovered roots music. CMT EDGE will be curated by CMT.com Writer/Producer Craig Shelburne, and is expected to launch this fall.

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   CMT, a unit of Viacom Inc. (NASDAQ: VIA, VIAB), is the leading television and digital authority on country music and entertainment, reaching more than 92 million homes in the U.S. CMT and its website, CMT.com, offer an unparalleled mix of music, news, live concerts and series and is the top resource for country music on demand. The network’s digital platforms include the 24-hour music channel, CMT Pure Country, CMT Mobile and CMT VOD.


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PRESS CONTACT:
Amanda Murphy         615-335-8408         amanda.murphy@cmt.com

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