Jay Frank Senior Vice President, Music Strategy Jay Frank is Senior Vice President of Music Strategy for CMT. Frank oversees music strategy as it relates to all of the network’s on-air and digital music initiatives across all properties, including CMT, CMT.com, CMT Mobile, games, touring and other businesses. He works closely with music labels and artists to create multi-platform promotions that leverage all of the CMT brands to enhance artist reach and drive awareness for the channel. Under Frank’s leadership, music video ratings have reached an all-time high for the channel, with an incredible 43 percent growth in 2009 with stunt programming and exclusive premieres as part of an aggressive multi-platform promotional strategy. Last year, he led the network’s biggest video premiere event ever featuring nine superstars as part of “Big New Music Weekend.” The videos premiered exclusively across CMT, CMT.com and CMT Mobile, resulting in double-digit increases for channel ratings and unique visits on CMT.com, while streams to CMT.com grew 45 percent during the stunt weekend. Frank came to CMT from Yahoo! Music where he was Vice President of Music Programming and Label Relations, responsible for all the company’s music programming, working closely with record labels and managers to oversee artist promotions. While at Yahoo! Music, Frank was instrumental in growing its audience exponentially to a monthly audience of approximately 25 million people. Prior to joining Yahoo! Music, Frank was senior music director at The Box Music Network, managing all daily music activity on the music video network and coordinating programming efforts that resulted in the network's first Emmy award. He has also acted as marketing and A&R for Ignition Records, managed a live music venue, programmed broadcast radio stations and created two local music video shows. Frank holds a Bachelor of Science degree from Ithaca College in Ithaca, NY and sits on the Board of Directors of the Academy of Country Music and Leadership Music. He is also a Member of NARAS, the CRS Marketing Committee, Leadership Music and Leadership Music Digital Summit. His first book, “FutureHit.DNA,” was published last year. A respected worldwide leader in the music and digital communities, Frank has spoken at such conferences as MIDEM, South By Southwest, Canadian Music Week, ASCAP Expo, MusExpo, Digital Music Forum, CMJ, SF Music Tech Summit and Mobile Entertainment Summit, among others. Frank resides in Nashville with his wife and daughter.